Wednesday, April 1, 2015

IOM Launches Marketing Agency: Rebrands Chronic Diseases

HHS satisfied with DRECC 

By A. Lotta Blarney

WASHINGTON: April 1, 2015. Inspired by its success with rebranding ME/CFS, the IOM has opened its own marketing and branding agency, the Disease Rebranding Enterprise for Chronic Conditions (DRECC).

The move was heartily endorsed by Solve ME/CFS Initiative (SMCI), a nonprofit corporation which itself has been recently rebranded.

"We are 100% behind this forward-moving strategy," said Carol Head, CEO of SMCI. "With the IOM's new name and definition, physicians will be able to diagnose anyone with SEID. The IOM has allowed us to leverage and grow the patient base synergistically, which is, I think, a paradigm-shifting, win-win situation for all of us."

Secretary of HHS, Sylvia Burwell, also greeted the announcement with enthusiasm. "Names that don't accurately describe medical conditions have held us back for centuries. HHS has already submitted a list of chronic illnesses to DRECC for rebranding, and I can tell you that so far we are quite satisfied with the results."

Some of the conditions which will soon find themselves marketed with more accurate names are:

Diabetes: Insulin systemic pancreatic insufficiency disease (INSYPID)

Impotence: Systemic inability to last longer illness (SILLI)

Muscular Dystrophy: Disease of underfunctioning muscles (DUM)

Heart attack: Ventricular atrial possibly inflammatory disease (VAPID)

Pneumonia: Systemic thoracic underproduction of pulmonary inhalation disease (STUPID)

Death: Disorder in which everything appears to be defunct (DEAD)


1 comment:

  1. I want to use this great opportunity to thank Dr.Ihunde for helping me to get my boyfriend back after 3 months of breakup.My boyfriend breakup with me because he see another girl at his working place and told me he is no longer interested in me and live me pain and heart break.I seek for help on the internet and i saw so many good talk about this great spell caster Dr. Ihunde of ihundespelltemple@gmail.com and i contacted him also and explain my problems to him and he cast a love spell for me which i use to get back my boyfriend within the period of 3 days and i am so grateful to him for the good work he did for me,that is why i also want to let everyone who is in need of help out there to also seek help from him so he can help.His email is ihundespelltemple@gmail.com or call +2349055637784

    ReplyDelete

Note: Only a member of this blog may post a comment.

Related Posts Plugin for WordPress, Blogger...